A successful brand name does not always have to be invented from scratch. Sometimes, a powerful name can come from a real place and then be carefully adapted to create a distinctive brand identity. The story of Lancôme is a…
Do Not Be Afraid of Changing Your Brand Name
Redesigning a logo is common practice — and for good reason. When a well-known brand updates its visual identity, it knows the resulting press coverage will do more to build awareness than almost any paid campaign could. This is why…