Brand Naming
Apple’s MacBook Neo arrived this year with a clear goal: pull budget-conscious buyers into the Mac ecosystem with a more affordable, accessible laptop. On August 31, 2026, Samsung answered directly, unveiling a new 14-inch Galaxy Book6 built for exactly…
On September 9, 2026, Apple introduced the iPhone Duo, its first foldable phone, alongside the iPhone 18 Pro and Pro Max. It marks the biggest structural change to the iPhone since 2007. When closed, it resembles a passport with…
Mercedes-Benz has pulled the cover off something that isn’t merely a refresh it’s a full reintroduction of one of its most important entry points into the brand. The 2028 GLA arrives completely redesigned, and the message from Mercedes is…
In 1996, two Stanford PhD students built a search engine and named it after a back massage. Three years later, that name was gone, replaced by a misspelling that would outlive both of them in everyday speech. The story…
Every legendary brand name has an origin story, but few reveal as much about branding strategy as Pepsi’s. In 1893, pharmacist Caleb Bradham began mixing soft drink recipes at his drugstore soda fountain in New Bern, North Carolina. One…
Few brands had a year like Xbox did in 2026. In a matter of months, Microsoft’s gaming division went from a struggling corporate umbrella to a company that publicly owned its mistakes, reversed course, and leaned back into an…
What happens when a 150-year-old brand lets a single viral video dictate its identity, even temporarily? A Korean creator named Min Day Lee posted a video showing her Vaseline products. Because the Korean language has no “v” sound, her pronunciation…
Redesigning a logo is common practice — and for good reason. When a well-known brand updates its visual identity, it knows the resulting press coverage will do more to build awareness than almost any paid campaign could. This is why…